10 Weeks to Skinny MOVBootcamp
Posted on Jul 14, 2009 under Events | No CommentFOR IMMEDIATE RELEASE:
Fitness Expert to Publish Comprehensive Weight-Loss Book
10 Weeks to Skinny to Hit the Shelves, Work Alongside MOVBootcamp
July 10, 2009, Santa Barbara, CA – MOVFitness founder, author and business entrepreneur Matt Hackney’s new book 10 Weeks to Skinny will soon be available for purchase. Projected to be completed by March 2010, 10 Weeks to Skinny promises to deliver weight loss as well as a high level of fitness by the end of a 10-week program. The book, which outlines an all-inclusive weight-loss plan, will be paired with MOVBootcamp and meal planning software.
10 Weeks to Skinny is intended to gradually teach readers healthy eating and exercise habits. With a week-to-week plan, customized grocery lists, specific workout routines and other helpful guides, the book is designed to be a companion to help weight-loss candidates through each step of their journey. By the end of the program, participants are expected to compete in a 5k race – a MOVRun organized by MOVFitness.
Along with the advice and meal plans spelled out in 10 Weeks to Skinny, clients have the option to participate in MOVBootcamp. 10 Weeks to Skinny works in conjunction with the 10-week outdoor bootcamp. The bootcamp will be available in all cities in which MOVFitness is active and will be headed by MOVFitness trainers. Clients who purchase a 10-week MOVBootcamp membership will automatically receive a copy of 10 Weeks to Skinny, access to classes and registration in a MOVRun race that will take place at the end of week 10.
In addition to MOVBootcamp, 10 Weeks to Skinny will also be paired with interactive meal planning software. The software, which currently works in Microsoft Excel, allows the user to track meal plan progress. Hackney plans to incorporate the software into a website so that users can manage their progress online.
10 Weeks to Skinny will be offered for distribution through HardMagic web and book publishing company – one of five companies owned by Hackney – as well as other publishers. MOVFitness currently has approximately 50,000 clients around the nation. Hackney expects that, considering the sizable client base, there is already a substantial market for the book.
###
About MOVFitness:
MOVFitness, an environmentally-conscious group of health professionals around the nation, employs a range of fitness trainers with varying skills, from boxing instructors to ballroom dancers. Founded by Matt Hackney, MOVFitness has expanded to include multiple locations around the country to help America on its way to fitness.
About HardMagic:
HardMagic is a nonfiction, fitness-focused, web and book publishing company based in Santa Barbara, CA. Founded by Matt Hackney, HardMagic publishes about eight books a year, with clients in over 20 states. The HardMagic publishing process follows green practices.
Press Contact:
Staci Fields
staci.fields@hardmagic.com
