on July 21st, 2008

Retail fitness is a concept overlooked by many. In addition to working out and eating right, you should also reward yourself. Seriously, how many people in great shape do you see wearing ratty clothes, have a mullet, and their teeth are falling out. Not too many, right? There is science behind this and we will teach you why.

Hair
You never knew you were getting in better shape by going to the stylist, eh? Well, we’re here to tell you differently. Also, what you put in your hair effects its health. If your hair is healthy, you will have more confidence and treat yourself with more respect. This will stem into other areas of your success. Knowing this and knowing how to utilize this concept with clients is crucial into taking them past the client stage and turning them into a peer.

Clothing
Again, nobody in great shape wants to hide their body. When a client goes from 300lbs to 200lbs, they often have no clue how they should dress. They make the mistake of buying the same box-like clothes they have for years. We actually take our clients to the department store to pick up some new threads. No reason to have them wait until they are successful either. This will also boost their confidence and give them insight on secrets of the fashion industry.

Skin
We believe the best way to make a flower blossom is to water its roots. This means proper nutrition will make your skin radiate. Though, we also believe there is other skin care such as proper sunlight, hydration, supplements, and cremes that can aid in radiating your skin.

Equipment
When you’re a runner, the right pair of shoes makes all the difference. A boxer? The right gloves, shoes, and oil used really helps. A football player? The right padding. Here, we will teach you the right equipment to use for boxing, sword fighting, running, kettlebells, and a few other sports. We will also teach when to introduce a client buy their own equipment and what they should focus on. If you ever watch a marathon, you will see the professionals ALWAYS have a beanie, gloves, a thin shirt, shorts, and really thin shoes. The amateurs never mimic this, though. Isn’t that baffling? If you want to be the best, use what the best uses!

Network

Last in retail fitness is your social network. If you continue to hang out with people who see the old you, you will become the old you. We help our clients find new circles of influence whether it be helping them get a promotion, introducing them to a soccer league in town, or recommend they leave the beer guzzling Tuesday nights with the boys to take up a dance class without any alcohol.

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